In 2007 we decided to tour the nation to try and gauge the ‘Mood of Britain’. We sensed that the nation’s state of mind was not one of optimism, but we wanted hard evidence to support our theories. In addition to meeting five groups of neighbours we also conducted a quantitative survey, asking 1,000 of our compatriots how they felt, and what the big issues were in their lives. Our theories (and fears) were confirmed. Moody Britain was born.
12 months on, and seemingly keen for another earbashing, we hit the road again. The places were different, the prime minister was different, the year was different. The mood was, however, the same…..actually, worse. In 2007 the issues invoking the ire of Britons were relatively distant from their personal lives – terrorism, crime and immigration were three of the biggest issues last year. In 2008, it is economic gloom casting a much more direct shadow on the lives of British consumers. The Northern Rock crisis, high fuel prices, ‘no lending, no spending’ are just some of the issues shaking the confidence of Britons. From Cornwall to the Cairngorms rising prices, be they fuel, food or house, are infuriating the Great British Public.
But don’t just take our word for it. Click on the links above to find out exactly how British people are feeling in 2008.